Home Care May Have Reached Its ‘Tipping Point’ With Billing Rates

Home Health Care News | By Joyce Famakinwa

As home care leaders begin to strategize for 2024, part of the process will be identifying the challenges they believe will be main characters next year.

Oftentimes, home care leaders will point to labor as the biggest challenge in the space.

While labor is and will continue to be an issue, there are also other obstacles that are top of mind for many home care leaders, such as regulatory challenges.

Though the majority of Home Helpers’ business is private-pay, the company has experience working with third-party payer sources as well. President and CEO Emma Dickison advises companies that are working in this space to prepare themselves for problems derived from regulation.

“[Regulatory challenges] are always existing, it doesn’t matter which administration,” she said during a recent Home Health Care News webinar. “There are always regulatory challenges, reimbursement discussions and considerations for anyone who is doing work with third-party payer sources.”

One 2023 challenge that industry insiders believe will follow providers into 2024 is client retention.

This is because of the cost of doing business. And, as a result, the price tag attached to care billing rates. Daniel Gottschalk, co-CEO of Family Tree Private Care, thinks that the home care industry has reached its tipping point.

“We’ve probably reached the tipping point of what consumers can actually bear, before they can just say, ‘Hey, enough’s enough, I can’t afford this option anymore,’” he said during the webinar…

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