Ride-Sharing Partnerships Offer High ROI, Workforce Relief for Home Care Companies

Home Health Care News | By Joyce Famakinwa
 
The right partnership can be a powerful tool for businesses looking to expand their service offerings, enhance their internal operations or even gain an edge over competitors.
 
Over the years, home care providers have gone beyond just forming relationships with industry peers. These collaborations have yielded a significant return on investment (ROI) for agencies. 
 
In general, home care organizations have partnered with food delivery companies, fitness companies and home modification companies, just to name a few examples. For 24 Hour Home Care and Georgetown Home Care, its collaborations with rideshare companies that have driven key results.
 
24 Hour Home Care’s “Ride With 24” initiative is a partnership between the company, Uber (NYSE: UBER) and Lyft (Nasdaq: LYFT). It connects seniors with on-demand transportation. Instead of needing a smartphone, a senior can call a toll-free number and have a concierge-like individual help them book a ride over the phone.
 
Though partnerships between home-based care providers and rideshare companies have become more common over the years, 24 Hour Home Care was one of the first in the industry to team up with Uber, Ryan Iwamoto, president and co-founder of 24 Hour Home Care, told Home Health Care News.
 
“We were one of their beta partners for their Uber Health platform,” he said. “The idea for the partnership started because we saw one of our offices using Uber. When we drilled down, we found out the office was using Uber to get caregivers to clients in emergencies, or in situations where they weren’t able to transport themselves to the client’s home. We thought that leveraging these services was an amazing idea.”

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